Welcome to Reformed Hair Care
Nice to meet you! I'm Kezia, the founder of Lucy Goosey.
Here at Lucy Goosey we make products that resolve better hair care by maximising and preserving the hair’s natural state. We are dedicated to embodying the principles of textile science and apparel design to create a range of beautiful haircare essentials that extend the life of your hair and style.
I am proud to launch a collection that has served as a space for visual exploration and creative expression. I hope you join us, and Lucy Goosey becomes an essential part of your beauty routine, self-care rituals and travel plans.
Lucy Goosey is a range of purposefully curated haircare essentials. Designed for a variety of hair types, styles and needs from a high performance, technical fabric. It’s a daily routine that protects your hair - from its cuticles to the shafts, now and over time.
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Our Values
Our values serve as the guiding principles that drive every aspect of our brand, from design to impact.
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Unfettered Self-Expression:
Art engages and energises. Our print designs give voice to a community that shares our creative aesthetic and values.
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Purposeful Design
Using research-backed materials and advanced design techniques we believe in comfort, quality and longevity, reducing overconsumption.
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Volitional Action:
We believe in taking purposeful steps to preserve what comes naturally. Lucy Goosey inspires a tenacious, volitional approach to self-investment and holistic well-being.
